BROCHURE
Liberty Christian School
Brochures. Some thought the web would kill them. Not so, people still want something to hand out or take away. As a brochure copywriter, I've done a lot over the years. A well-written brochure is more than a "tell and sell;" it's a tangible hold-in-the-hand emblem of your business. This one, for a Dallas private school, strikes a lofty note that sounds almost like a commencement address, which is the reassuring tone parents seem to want to hear. It doesn’t hurt to quote William Barrett Travis—hero of the Alamo—along with Thomas Jefferson. In Texas, nothing sells like “Texaness.”
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