MAGAZINE AD
CoServ Utilities
This is what happens when art directors call the shots: graphics rule and content gets shoved in a corner. Too bad because the copy’s worth reading.* Electric cooperatives have served rural areas since the 1930s but increasingly have to compete for customers. The pitch for CoServ, (formerly Denton Electric Cooperative), is an appeal to community values and "Texaness." Note the tagline, "Pulling together to power tomorrow," which is mine.
* Just kidding! I love you guys! Really!
