Baseball program ad - CoServ is a corporate sponsor of Frisco’s minor league ball team, the Rough Riders. The company wanted “fun” ads to run in the game program.
CoServ has been around almost as long as baseball, so I built the ads around amusing nuggets of game history, using player slang for the headlines. The tagline, “we were here,” connected the company’s long history to the game’s.
The campaign hit the ball out of the park.