TRADE MAGAZINE
United Copper International
A copywriter doesn’t just write words. He thinks up ideas, sometimes images. The frog here is perched on a non-lead copper wire, an important development in green technology. United Copper, which is a Mexican company with a US plant, didn’t pioneer it, but was among the first to implement it. The writing in this ad is okay, but what makes it is the elegant simplicity of its graphics.
