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The Truth About Web Writing

Mark Twain

Some web copywriting marketers would have you believe that writing for the web is a high-tech science that can only be done by highly paid SEO practitioners.

It ain't necessarily so. True, web writing is different from writing for print, but writing for video is different from writing for radio, and so on. Writing tactics change for the medium, but the strategies stay the same.

Lightning vs. the Lightning Bug And it all starts with the words. Mark Twain said, “The difference between the almost-right word and the right word is the difference between the lightning bug and the lightning.”

On the web or elsewhere, words tell your audience the story of how your product or service solves their problem. Get someone who'll do the right words.

Get the Lightning I've been a professional writer all my life. I was writing ads when the internet was just a gleam in Al Gore's eye. I've been around the alphabet block a few times, and my rates are just right: high enough for me to make a living and low enough to keep you coming back.

Get in touch Let's talk about how I can do your story. If you're shopping for lightning, check out my reasonable rates, then contact me for a free quote.